Event Score: Facebook Killer.

To be performed by anyone who wishes to perform it, for the duration of their choosing.

Facebook Killer Begin: imagine how you would like to socialize instead.

Stop using the “Like” system entirely, while continuing to use Facebook.

Don’t remove the interface, leave it there to remind you what you are no longer doing.

When you see a post you would normally to respond to, it is possible that you already used the “Like”. How did this happen? You forgot to avoid the “Like.” Undo the “Like.”

If you remember much later that you used the “Like,” go back and undo that.

Instead of using the “Like,” respond to the post. Respond to a person. Think about that person. Initiate a conversation.

Perform this as often as you can. If you forget, come back to it.

You may want to undo every “Like” action you have ever performed, and replace some or all with words. Initiate a historical conversation. 

This event score will not kill Facebook but it may kill your social media life.

Cultivate a sense of dissatisfaction with existing reality, especially online.

Consider taking Tuesdays off of Facebook entirely. Don’t worry about telling Facebook it is a protest, they will know if it is successful. They track absolutely every bit of data about your life that they can get their grubby little hands on.

Facebook Killer End: imagine how you would like to socialize instead.


About Facebook Killer

Facebook Killer (social code event score, Paige Treebridge, 2020)

I adapted Yoko Ono’s approach to instruction art, informed by Jo-Anne Green and Ben Grosser. Jo-Anne suggested people take Tuesday off of Facebook as a boycott. I have attempted to do this, and it is easy to forget. Thanks to Jo for initiating this line of thinking. Ben has a series of works that alter the interface of Facebook that seem focused on reducing Facebook’s attempt to socially engineer our interactions into clicks (while Mark Zuckerberg works on better technology to turn our words into metrics.)

I suggest that people interested in this work take the steps above, as an alternative to adapting the computer interface or leaving Facebook. I believe that if we follow these instructions, it will change reality in relationship to an enormous concentration of energy and a gravity well of attention (…owned by one very disturbing man who seems set on nothing but accumulation.) I welcome other behavior-based instructions for approaching social media differently.

This is a generative, experiential instruction set. Prefer Not To License 2020, which is to say this is outside the domain of intellectual property law. I do not release it to the public domain. I refuse to claim any rights over it, including the right to release it to the public domain.

Paige Treebridge

Paige Treebridge co-directs Divergent Design Lab, focused on vulnerability and exploitation using cybersecurity, new media art, user experience design, and social psychology paradigms. Twitter @PTreebridge

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